ABOUT US imageABOUT US imageABOUT US image
Yumada Fishing is a Fishing Store dedicated to making Fishing easily accessible to everyone – Whether you are a first-time angler who has never held a Fishing Rod before or a Professional Angler who frequently goes Fishing. We want to help, inspire, and guide anglers through their fishing Journey
  •  09/21/2023 03:00 PM - 10/01/2023 06:00 PM
  •   37 Emerald Hill Road, Singapore

Join Yumada Fishing’s Wuderground 2023 Booth! We are will be selling loads of Fishing Lures, Jigs and more!!! There will be Jigs at just $1! We will also sell Popular Drinks such as the PRIME Hydration ($10-$15), PRIME Energy ($8), Exotic Monster Drinks ($6), Exotic Mountain Dew Drinks ($3+)

  •  08/18/2021 08:00 PM
  •   Pasir Ris, Singapore
Our Story imageOur Story image
Yumada Tackles, co-founded in 2022 by Dylan Ng and his dedicated team, emerged as a compassionate solution to the lack of guidance for beginners in the fishing industry. Our mission is to empower newcomers by offering top-notch fishing tackle and comprehensive educational resources.

In 2023, SGFishingRigz, now recognized as The SGFR Store, underwent a transformative journey into the snack industry. They acquired Yumada Fishing during this transition, merging all related activities into our brand. This collaboration gave birth to Yumada Fishing Tackles Pte Ltd, marking a significant milestone for our company.

At Yumada Fishing Tackles Pte Ltd, we deeply understand the significance of sustainable fishing practices. We take pride in offering "catch-and-release" rigs, which enable fishermen to release their catch unharmed. Moreover, we are actively working towards eliminating the use of toxic lead in fishing products. Through our partnership with Temasek Polytechnic's Launchpad incubation program and the unwavering support of their I&ED department, we are developing bismuth-based alternatives to revolutionize the industry.

Dylan Ng

Founder/ Managing Director

Dominic Tan

Finance/ Operations

Cheryl Chua


Jordan Houghton

Data & Technology


Business Development Team

TODAYonline: Young anglers spreading message of sustainable fishing through social media and workshops

  •  07/15/2020 12:00 AM

Speaking to TODAY last week, Haikkel Firdhaus, a student from Temasek Polytechnic, said that the importance of sustainable fishing practices hit him the day after the circuit breaker was lifted. Haikkel had created SGFishingRigz together with Co-Founders, Wayne Peh, Benjamin Brighton, and Lucas Phua in January 2021. They will be co-hosting a four-hour workshop with Marine Stewards at Bedok Jetty to educate new anglers on sustainable fishing practices.

The Straits Times: Hook, line and release? Young enthusiasts want to teach anglers how to fish sustainably

  •  06/17/2020 12:00 AM

Join Gena Soh as she learns from sustainable fishing from Benjamin Brighton one if the owners of SGFishingRigz, a start-up by four young students from Temasek Polytechnic!!

CNA: Trying fishing for the first time at Bedok Jetty – and learning how to do it sustainably

  •  05/12/2020 12:00 AM

CNA’s rookie fisherman Aqil Haziq Mahmud met up with 18-year-old Wayne Peh, one of the co-founders of SGFishingRigz to check out the Bedok Jetty workshops created to educate the public about sustainable fishing.

SGFishingRigz has undergone a rebranding and is now known as The SGFR Store. The SGFR Store currently only sells Imported Candy/ Snacks.

To better serve the fishing community, The SGFR Store has partnered with Dylan Ng and acquired Yumada Fishing. This allows us to maintain their commitment to providing top-notch fishing products. The acquisition of Yumada Fishing enhances the customer experience and ensures that we can continue catering to fishing enthusiasts. With the partnership, customers can now enjoy the convenience of shopping for high-quality fishing equipment and accessories both in-store and online, expanding our reach and making it more accessible to a wider audience.

The SGFR Store made the decision to transition from selling Fishing Equipment to Candies in our Tampines Store. While we initially started the Fishing Tackle Store out of our love for fishing, we noticed a decline in demand for fishing equipment as people's interests shifted. With the reopening of borders, many individuals stopped fishing, resulting in a decrease in sales for fishing stores across Singapore.

Additionally, a significant portion of our team, who were avid anglers, were about to serve National Service. This led us to reevaluate our business model and explore new opportunities. Through extensive market research and analysis, we identified a growing demand for confectionery products, particularly in the Tampines area.

By adapting to the changing market dynamics and responding to customer preferences, we made the strategic decision to focus on confectionery products in our store. This transition allowed us to better serve the needs and desires of our customers while also ensuring the long-term sustainability of our business.

We remain committed to providing high-quality products and excellent customer service, and we are excited to embark on this new venture in the confectionery industry.

Never say Never!
Refund policy
  • At SGFishingRigz Pte Ltd, we have a 3-day return policy. This means you have 3 days after receiving your item to request a return. To be eligible for a return, your item must be in the same condition that you received it unused and in its original packaging. You’ll also need the receipt or proof of purchase.
  • To start a return, you can contact us at yumadafishing@gmail.com. If your return is accepted, we will send you a return shipping label, as well as instructions on how and where to send your package. Items sent back to us without first requesting a return will not be accepted.
Damages and issues:
  • Please inspect your order upon reception and contact us immediately if the item is defective, damaged or if you receive the wrong item, so that we can evaluate the issue and make it right.
  • Used items cannot be returned. Please get in touch if you have questions or concerns about your specific item. Unfortunately, we cannot accept returns on sale items or gift cards.

  • Singapore, Singapore
  • 21 Tampines Ave 1, #30-03-31 Temasek Launchpad, Singapore 529757